Highlights from Enroll America’s National Conference

This June, members of the Covering Kids and Families (CKF) team attended the State of Enrollment: Getting America Covered conference in Washington, D.C. hosted by Enroll America. As hundreds of assistors from across the country gathered, you could feel the dedication in the room – even as there was commiseration about challenges, both past and present. Sylvia Burwell, United States Secretary of Health and Human Services, and Valerie Jarrett, Senior Advisor to the President of the United States, were two of the many speakers who expressed heartfelt thanks for the assistance community-based organizations have provided to connect Americans to coverage.

General Outreach Tips

  • Data from Enroll America has shown a 33 percent enrollment rate when clients have had four conversations with an assistor (either face-to-face or over the phone). This is up from 20 percent with only one conversation.
  • Commit cards can be an excellent way to start a relationship with a potential client. They should request the following information:
    • Name
    • Phone number
    • Zip code
    • Email address
    • A disclaimer since you are collecting the client’s personal information. Here is the disclaimer used by Enroll America: By completing this form, you agree to receive communication from Get Covered America & its partners.

Click here to view an Enroll America commit card.

Your commit card may be able to tear in half so that the client can keep the portion that contains information about the appointment you have set up for them, as well as any other key takeaways you wish them to have. The assistor can then keep the side of the card with the contact information for additional client follow-up. Other types of commit cards may be left with the assister in their entirety.

A helpful tip that CKF learned through the Enroll America Get Covered Colorado project is the usefulness of leaving commit cards and collection boxes at trusted community based organizations, local businesses, and community gathering places. Community members can fill out and leave their commit card in the collection box expressing their interest in being contacted by an assistor at a later time. .

Where to Find the Uninsured and Innovative Strategies for the Hard to Reach

There were many excellent presentations on outreach for those who are still uninsured.

  • Where to find the uninsured:
    • Large numbers of the uninsured work for small employers, so it can be a great idea to partner with small businesses.
    • The uninsured are also likely to work in construction or retail.
    • The uninsured may use safety-net services so consider working with your local food bank or other establishments that provide safety-net services.
  • Innovative strategies from Washington, D.C.’s Health Benefit Exchange:
    • At a recent release of new Air Jordan sneakers, assistors went out with health coverage information and commit cards to talk with the individuals waiting in line.
    • Instead of going to bars or clubs, assistors set up tables at Denny’s or other 24-hour diners after the bars and clubs close.

Messaging Suggestions

Here are some key items about messaging.

  • Message themes
    • Insurance protects you from the unexpected: accidents may happen and will result in medical bills.
    • The marketplace has new plans and prices. For Colorado, this would be Connect for Health Colorado.
    • Financial help is available.
    • One-on-one help is available.
  • Message tone
    • Stay away from sale-sy language. Just stick with the facts.
    • It is time to get direct without being preachy. Again, just the facts.
  • Respect the choice
    • The uninsured are weighing costs and priorities. This is not about telling them what to do but giving them the information they need so they can make an educated decision.
  • Additional strategies
    • Tap into the optimism that things are getting better.
    • Inform the calculation of costs and benefits of having health insurance.
    • Keep your language accessible.

Keep Up the Good Work

  • Candace Lightner, the founder of Mothers Against Drunk Driving (MADD), presented on the final day of the conference. She shared her inspirational story of turning her own grief over the loss of her daughter into a worldwide movement against drunk driving. From a few close associates in her home to an international organization with 400 chapters worldwide, she demonstrates how it truly is possible to change the world with hard work and dedication. Just as MADD changed public perceptions about drunk driving, assistors are changing the way our country views health insurance!



Stephanie Brooks is the Policy Analyst for Colorado Covering Kids and Families (CKF). CKF's mission is to increase access to affordable health coverage and high quality health care by ensuring that Medicaid, Child Health Plan Plus, and subsidized private insurance through Colorado’s state-based marketplace consistently meet the needs of low-income Coloradans. The Colorado Community Health Network is the lead agency for the project.